Pricing

In short, what I can provide includes:

  • Developing, launching and optimizing search, display and retargeting campaigns on Google AdWords, Bing Ads and 3rd party platforms
  • Keyword research
  • Competitive research
  • Ad development & testing
  • Landing page consulting & testing
  • Setting goals and expectations for client success
  • Creating, testing and optimizing Facebook Advertising campaigns
  • Reporting and communicating results to clients on a weekly/monthly and as needed basis
  • Proper setup and subsequent analysis of Google Analytics

Adwords Campaign Management Fees:

For campaign budgets between $1,000 to $80,000 the monthly campaign management fee is a flat 10%.  The minimum monthly fee is $100.  Please call for a quote if the monthly campaign budgets is more than $80,000.

No Long Term Contracts – Cancel At Any Time

All contracts are prepaid on a month-to-month basis. Clients should have the flexibility to re-evaluate on an ongoing basis what makes sense for their changing business needs.

Campaign Setup:

We will work to ensure we are getting you the most traffic at the lowest possible cost and the most possible conversions (sales/contacts or whatever), for each of the campaigns.  The campaign setup process will include:

  • Keyword and Phrase generation research based on historical data, market trends, competition and conversion rates for your product or service.
  • A minimum of three custom written ads will be tested, targeted to attract potential customers while ensuring to follow search engine guidelines, rules of marketing and our advanced creative skills.  These ads will be changed and optimized on an ongoing basis.
  • When using our landing page services, our artists and designers will build a highly effective, high ranking, relevant, professional-looking, highly converting advertisement that drives sales and/or contacts to the landing pages.
  • The secret to success in Adwords is conversion tracking.  We will install tracking scripts on your web site (both scripts for conversion tracking and optimizer scripts for tuning) and setup your search keywords and phrases, publish your ads and begin to manage, track, adjust, maintain and report the results of your campaigns.

Campaign Setup Fee for all of the above:  $0.00 !   (This special is for a limited time only – and not sure how long this deal with last)

AdWords Account Optimization and Management

All Google AdWords accounts should be monitored on an ongoing basis. We will evaluate your current Google AdWords account and optimize it for your advertising goals on regular basis.  At first this will be done daily, but usually settle in to a weekly evaluation and tuning after the initial startup.   In most cases, we will optimize an Adwords account for one of more of the following goals:

  • Additional traffic
  • Lower cost
  • Increase conversions/ROI
  • Improve performance on the display network

We will use different third-party tools to optimize the landing page, and will help you to achieve your business goals (i.e. conversions) by implementing the best optimization strategies and making modifications for keyword-targeted campaigns.

Account optimization and management:  included in the monthly service free (10% of the campaign spend, as listed above)

Customized Landing Page

The home page of your company’s web site is not enough.  A customized landing page is highly recommended for each Internet advertising campaign you elect to run.  Therefore, in most cases, running ads that point to your company’s home page of your web site will rarely rank very high in a search engines’ ranking systems.

A customized landing page is a single page (a detailed advertisement), similar to what you may see as a full page ad in the old yellow pages books.

Furthermore, Google Adwords  does not like “thin sites” (sites with only a couple of web pages) to be advertised on the Adwords network.  We strongly recommend that before you hire an Adwords consultant – like myself, to build out and developed your web site with some value content – with clear Navigation, a Site-map page, Policy and Terms of Use page and a Contact Us page.

We can also help and suggest pages and content to add to your web site – if you are unfamiliar with this, but we do not provide web site building as part of our service.  You will need to use your in-house talent or an outside programmer to bring the web site up to a minimum level of compliance with Google Adwords policies for a high quality web site.

The landing page should specify the exact product or service that your company intends to advertise, or otherwise have some highly relevant content to the service or product you wish to promote.  I can also get into some advanced marketing techniques of “right angle” marketing pages, if we feel your marketing niche is too competitive to take on directly.

The landing page will contain the most relevant content to your specific advertising campaign.  It will include the keywords and phrases that people searching for your product or service might use to find your product or service.  As you may have guessed, search engines want to deliver the most relevant content available, and we can suggest changes to your existing web site when required.

While the use of our customized landing page design services is not always required, the use of customized landing pages is highly recommended.

In some cases, we may have to decline servicing a client if an effective landing page is not currently available on the clients’ web site – and the client chooses not to use a customized landing page design services.  We also may decline a new client if we feel the web site is “too thin” to get a good quality score from Google Adwords.

Using landing pages for each of the marketing campaigns is essential to targeting search results, lowering the campaigns cost per click, lowering the cost per conversion and ranking high within search engine ranking systems.

A customized landing page will usually pay for itself within a short time of running the new ad campaigns.  Standard customized landing page professional design fee is:  $397.00 (one time)

Image Ad Creation for Display Networks:

Some clients may find it be beneficial to use display ads (graphic image ads), to advertise products or services. These display ads do not typically appear on search engine results pages (for example Google.com), however they will show when a user visits a Google partner news site, blog or other web site that uses display network advertising to generate revenue for their web site.

Our design professionals can create a series of display ads for you that we will use to help to promote your advertising efforts.  To maximize views, we recommend a complete set of display ads in each size.

Complete set of professionally designed image ads (all 8 sizes) – Design Fee: $800 (one time)

Everything we create for you is always yours to keep.

This includes:
  • The ads we create and perfect.
  • The keywords we suggest and Adwords campaign structure.
  • Image Ads for Display Networks  (including negative keywords, phrase matches, etc.)
  • Customized Landing Pages

 

Send me a message (NOW!) to see if we can work together....

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